O Efeito das Estratégias de Recompensas no Sucesso das Campanhas de Financiamento Coletivo Outros Idiomas

ID:
58839
Resumo:
Objetivo: O objetivo deste artigo é analisar o efeito de estratégias de recompensa no sucesso de campanhas de financiamento coletivo. Originalidade/valor: O estudo contribui para o conhecimento das estratégias de recompensa do financiamento coletivo. Por meio de uma abordagem de análise comparativa, o estudo demonstrou diferenças no efeito das recompensas tangíveis, simbólicas e coletivas sobre o sucesso das campanhas de financiamento coletivo. Design/metodologia/abordagem: O estudo emprega a abordagem da Análise Comparativa Qualitativa (Qualitative Comparative Analysis – QCA) para analisar as campanhas de financiamento coletivo da catarse.me, uma plataforma brasileira. Resultados: Recompensas tangíveis, como colecionáveis e pré-compra, têm um efeito positivo nas campanhas de crowdfunding de sucesso. Recompensas simbólicas e coletivas, como colecionáveis, experiência e agregação, não podem substituir os incentivos materiais das recompensas tangíveis. As principais descobertas mostram as oportunidades para combinações de estratégias de recompensa para o financiamento coletivo. Com base no estudo, os empreendedores podem planejar uma estratégia de recompensa para campanhas de financiamento coletivo. Os resultados são aplicáveis ao financiamento coletivo baseado em recompensas e não podem ser generalizados para outras plataformas em todo o mundo.
Citação ABNT:
VERSCHOORE, J.; ARAÚJO, M. O Efeito das Estratégias de Recompensas no Sucesso das Campanhas de Financiamento Coletivo. Revista de Administração Mackenzie, v. 21, n. 4, p. 1-26, 2020.
Citação APA:
Verschoore, J., & Araújo, M. (2020). O Efeito das Estratégias de Recompensas no Sucesso das Campanhas de Financiamento Coletivo. Revista de Administração Mackenzie, 21(4), 1-26.
DOI:
:10.1590/1678-6971/eRAMR200139
Link Permanente:
https://www.spell.org.br/documentos/ver/58839/o-efeito-das-estrategias-de-recompensas-no-sucesso-das-campanhas-de-financiamento-coletivo/i/pt-br
Tipo de documento:
Artigo
Idioma:
Português
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