64802

Mauricius M. Medeiros
Norberto Hoppen
Antonio C. G. Maçada

Revista de Administração Mackenzie

Objetivo: A transformação digital e o big data (BD) geraram uma verdadeira revolução no gerenciamento orientado a dados. Embora o BD melhore a gestão do desempenho corporativo (GDC), isso também implica aumentar a exposição a riscos em vários estágios do ciclo de vida do BD. À medida que aumentam os requisitos regulatórios e a necessidade de análise do banco de dados em diversas áreas de negócios, é necessário que a organização estabeleça definições, políticas e processos para garantir a qualidade dos dados, a fim de proteger e potencializar seus dados para obter vantagem competitiva. Portanto, compreender a administração de dados (AD) e a business analytics (BA) é essencial para o gerenciamento dos negócios. O objetivo deste estudo é analisar o papel do BD, da AD e da BA como habilitadores da GDC. Originalidade/valor: Contribuímos para a teoria ao conceituarmos, validarmos e discutirmos o construto AD e ao destacarmos o papel dela com a BA na relação entre BD e GDC. As evidências deste estudo indicam que na prática a AD e a BA são um caminho crítico para as organizações obterem um melhor controle dos efeitos que o BD pode ter na GDC. Design/metodologia/abordagem: Realizou-se uma survey com 312 gestores que utilizam big data analytics (BDA) em organizações brasileiras. Os dados foram analisados por meio de equações estruturais e testes de mediação. Resultados: Os resultados sugerem que a administração e a analítica de dados de negócios, tanto isoladamente quanto em conjunto, podem transmitir o efeito BD para a GDC. No entanto, um melhor nível de ajuste do modelo é obtido quando há uma multimediação serializada nesse relacionamento, sendo a AD um antecedente para a BA.

Administração de dados, Big data, Business analytics, Gestão do desempenho corporativo, Governança de dados

MEDEIROS, M.; HOPPEN, N.; MAÇADA, A. O papel da administração e análise de big data como habilitadoras da gestão do desempenho corporativo. Revista de Administração Mackenzie, v. 22, n. 6, p. 1-32, 2021.

Medeiros, M., Hoppen, N., & Maçada, A. (2021). O papel da administração e análise de big data como habilitadoras da gestão do desempenho corporativo. Revista de Administração Mackenzie, 22(6), 1-32.

10.1590/1678-6971/eRAMD210063

https://www.spell.org.br/documentos/ver/64802/o-papel-da-administracao-e-analise-de-big-data-como-habilitadoras-da-gestao-do-desempenho-corporativo/i/pt-br

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