Abstract:
The growing research in innovation management incites the need to measure the performance provided by the various innovation actions. However, the measurement of innovation performance, especially product innovation, is still submerged in a variety of ways, which are related to the measurement of input or output, and of objective and subjective data (measures of perception) and objectives (proxies). The replication of traditional methods of measuring product innovation performance that does not consider the various results of product innovation for the organization, aggravates the issue of measuring product innovation performance, being an important point mainly in research with small and medium companies. companies, which in general do not have reliable objective data to measure innovation performance. In this sense, the present study aims to assess the validity and reliability of a multidimensional scale proposed by Hanachi (2015) that considers measures of perception (subjective), as well as the performance of product innovation as an output. Descriptive, surveytype research is cross-sectional. The product innovation performance scale was applied to 94 small and medium industries in the textile sector. For the analysis, the software Statistica® and SPSS 2.0 were used to perform the tests of unidimensionality and reliability of the constructs and subsequent application of factor analysis. The result points out the relevance and applicability of the proposed scale, by providing a valid scale for new studies that seek to relate the product innovation performance construct to other constructs, allowing relationship tests, such as structural equation approaches and pertinent to research in small and medium-sized enterprises.
Abstract Portuguese:
A crescente pesquisa em gestão da inovação incita a necessidade de medir o desempenho proporcionado pelas variadas ações de inovação. No entanto a medição de desempenho da inovação, especialmente da inovação de produto, encontra-se ainda submersa em uma variedade de modos, sendo estes relacionados á medição quanto input ou output, e ainda quanto á dados objetivos e subjetivos (medidas de pecepção) e objetivos (proxys). A replicação de métodos tradicionais de mensuração do desempenho da inovação de produto que não considera os diversos resultados da inovação de produtos para a organização, agrava a questão de medida do desempenho da inovação de produto, sendo um ponto importante principalmente nas pesquisas com pequenas e médias empresas, que no geral não dispõem de dados objetivos confiáveis para mensurar o desempenho da inovação. Neste sentido, o presente estudo visa avaliar a validade e confiabilidade de uma escala multidimensional proposta por Hanachi (2015) que considera medidas de percepção (subjetivas), bem como o desempenho da inovação de produto como um output. A pesquisa de caráter descritivo, de tipo survey é de corte transversal. A aplicação da escala de desempenho da inovação de produto foi realizada com 94 pequenas e médias indústrias do setor têxtil. Para a realização da análise empregou-se os softwares Statistica® e SPSS 2.0 para realização dos testes de unidimensionalidade e confiabilidade dos constructos e posterior aplicação da análise fatorial. O resultado aponta a pertinência e aplicabilidade da escala proposta, ao disponibilizar uma escala válida para novos estudos que buscarem relacionar o constructo de desempenho da inovação de produto a outros constructos, permitido testes de relacionamento, como as abordagens de equações estruturais e pertinente para pesquisas em pequenas e médias empresas.
ABNT Citation:
MANTHEY, N. B.; VERDINELLI, M. A.; ROSSETTO, C. R.; CARVALHO, C. E.; CANCELLIER, ?. L. P. L. Desempenho da inovação de produto: proposição e teste de uma escala . Revista de Administração da Unimep, v. 19, n. 5, p. 136-151, 2021.
APA Citation:
Manthey, N. B., Verdinelli, M. A., Rossetto, C. R., Carvalho, C. E., & Cancellier, ?. L. P. L. (2021). Desempenho da inovação de produto: proposição e teste de uma escala . Revista de Administração da Unimep, 19(5), 136-151.
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