O Efeito Mediador da Transparência na Relação entre Responsabilidade Social Corporativa e Reputação Corporativa

ID:
47908
Resumo:
Objetivo: – Este estudo procura lançar luz sobre a relação entre a implementação de ações de responsabilidade social corporativa (RSC) e a criação de reputação corporativa. Avançamos e nos perguntamos qual é o papel da transparência – um passo além da divulgação – nessa relação. Metodologia: – Um modelo de equações estruturais usando o pacote estatístico lavaan em R é aplicado a 22 empresas espanholas no período de 2002 a 2015. Resultados: – O modelo proposto mostra que a transparência atua como mediadora entre a responsabilidade social corporativa e a reputação corporativa. Contribuições: – Este artigo destaca a importância da transparência para além da divulgação, uma vez que a informação deve atender a determinados critérios, tais como relevância, compreensão e pontualidade. Uma nova medida para transparência analisou seu efeito mediador na relação entre responsabilidade social corporativa e reputação corporativa.
Citação ABNT:
BARAIBAR-DIEZ, E.; SOTORRÍO, L. L. O Efeito Mediador da Transparência na Relação entre Responsabilidade Social Corporativa e Reputação Corporativa. Revista Brasileira de Gestão de Negócios, v. 20, n. 1, p. 5-21, 2018.
Citação APA:
Baraibar-diez, E., & Sotorrío, L. L. (2018). O Efeito Mediador da Transparência na Relação entre Responsabilidade Social Corporativa e Reputação Corporativa. Revista Brasileira de Gestão de Negócios, 20(1), 5-21.
DOI:
10.7819/rbgn.v20i1.3600
Link Permanente:
https://www.spell.org.br/documentos/ver/47908/o-efeito-mediador-da-transparencia-na-relacao-entre-responsabilidade-social-corporativa-e-reputacao-corporativa/i/pt-br
Tipo de documento:
Artigo
Idioma:
Português
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