Referências:
Ahn, T., Ryu, S., & Han, I. (2004). The impact of the online and offline features on the user acceptance of Internet shopping malls. Electronic commerce research and applications, 3(4), 405-420.
Alexander, M., Jaakkola, E., Brodie, R. J., & Hollebeek, L. D. (2015). Customer engagement behaviours and value co-creation. Customer engagement: Contemporary issues and challenges, 3-20.
Alnawas, I., & Aburub, F. (2016). The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions. Journal of Retailing and Consumer Services, 3(1), 313–322.
AlphaPro (2018). Pakistan Social Media Stats 2018. Disponível em: https://alphapro.pk/pakistan-social-media-stats-2018.
Ananda, A. S., Hernández-García, Á., Acquila-Natale, E., & Lamberti, L. (2019). What makes fashion consumers “click”? Generation of eWoM engagement in social media. Asia Pacific Journal of Marketing and Logistics, 31(2), 398-418.
An, M., & Han, S.-L. (2020). Effects of experiential motivation and customer engagement on customer value creation: Analysis of psychological process in the experience-based retail environment. Journal of Business Research. doi:10.1016/j.jbusres.2020.02.044
Argyris, Y. A., Muqaddam, A., & Liang, Y. (2019). The Role of Flow in Dissemination of Recommendations for Hedonic Products in User-Generated Review Websites. International Journal of Human–Computer Interaction, 36(3), 271-284.
Arif, I., Aslam, W. & Siddiqui, H. (2020) Influence of brand related user-generated content through Facebook on consumer behaviour: A stimulus-organism-response framework. International Journal of Electronic Business, 15(2).
Aslam, W., Farhat, K., & Arif, I. (2019). Role of electronic word of mouth on purchase intention. International Journal of Business Information Systems, 30(4), 411-426.
Aslam, W., Ham, M., & Farhat, K. (2018). Influencing factors of brand perception on consumers’ repurchase intention: An examination of online apparel shopping. Management: journal of contemporary management issues, 23(2), 87-102.
Baker, J., Grewal, D. & Parasuraman, A. (1994). The influence of store environment on quality inferences and store image, Journal of the Academy of Marketing Science, 22(4), 328-339.
Barreda, A. A., Bilgihan, A., Nusair, K., & Okumus, F. (2015). Generating brand awareness in online social networks. Computers in Human Behavior, 5(2), 600–609. doi:10.1016/j.chb.2015.03.023
Berger, J., & Milkman, K. L. (2012). What Makes Online Content Viral? Journal of Marketing Research, 49(2), 192–205. doi:10.1509/jmr.10.0353
Bettencourt, L. A. (1997). Customer voluntary performance: Customers as partners in service delivery. Journal of retailing, 73(3), 383.
Bilgihan, A., Kandampully, J., & Zhang, T. C. (2016). Towards a unified customer experience in online shopping environments. International Journal of Quality and Service Sciences, 8(1), 102–119. doi:10.1108/ijqss-07-2015-0054.
Breidbach, C., Brodie, R., & Hollebeek, L. (2014). Beyond virtuality: From engagement platforms to engagement ecosystems. Managing Service Quality: An International Journal, 24(6), 592-611.
Bridges, E., & Florsheim, R. (2008). Hedonic and utilitarian shopping goals: The online experience. Journal of Business research, 61(4), 309-314.
Bui, M. & Kemp, E. (2013) E-tail emotion regulation: examining online hedonic product purchases, International Journal of Retail & Distribution Management, 4(2), 155–170.
Business Recorder (2019). The Booming Trend of Online Shopping in Pakistan. Disponível em: https://www.brecorder.com/2019/04/09/487237/the-booming-trend-of-online-shopping-in-pakistan/ accessed: 8 April 2020
Byrne, B.M. (2008). Structural Equation Modeling with EQS: Basic Concepts, Applications, and Programming. New York, NY: Psychology Press.
Cachero-Martínez, S., & Vázquez-Casielles, R. (2017). Living positive experiences in store: how it influences shopping experience value and satisfaction?. Journal of Business Economics and Management, 18(3), 537-553.
Carlson, J., Rahman, M., Rosenberger, P., & Holzmüller, H. (2016), Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective. Journal of Marketing Management, 32(9/10), 900-925.
Carlson, J., Rahman, M., Voola, R., & De Vries, N. (2018). Customer engagement behaviours in social media: capturing innovation opportunities. Journal of Services Marketing, 32(1), 83–94. doi:10.1108/jsm-02-2017-0059
Casaló, L. V., Flavián, C., & Ibáñez-Sánchez, S. (in press). Be creative, my friend! Engaging users on Instagram by promoting positive emotions. Journal of Business Research.
Cengiz, H. (2017). Effect of the need for popularity on purchase decision involvement and impulse-buying behavior concerning fashion clothing. Journal of Global Fashion Marketing, 8(2), 113-124.
Chen, C. C., & Yao, J. Y. (2018). What drives impulse buying behaviors in a mobile auction? The perspective of the Stimulus-Organism-Response model. Telematics and Informatics, 35(5), 1249-1262.
Chin, W. W. (1998). Commentary: Issues and opinion on structural equation modeling. MIS Quarterly, 22(1), 7-16.
Chiu, C.-M., Huang, H.-Y., & Yen, C.-H. (2010). Antecedents of trust in online auctions. Electronic Commerce Research and Applications, 9(2), 148–159. https://doi.org/https://doi.org/10.1016/j.elerap.2009.04.003
Clark, L. A., & Watson, D. (1995). Constructing validity: Basic issues in objective scale development. Psychological Assessment, 7(3), 309–319. doi:10.1037/1040-3590.7.3.309
Cronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. Psychometrika, 16(3), 297-334.
Cvijikj, I. P., & Michahelles, F. (September, 2011). Understanding social media marketing: A case study on topics, categories and sentiment on a Facebook brand page. International academic MindTrek conference: Envisioning future media environments, Tampere, Finland, 15. Disponível em: https://www.researchgate.net/publication/254008127_Understanding_social_media_marketing_A_case_study_on_topics_categories_and_sentiment_on_a_Facebook_brand_page
Dabbous, A., & Barakat, K. A. (2020). Bridging the online offline gap: Assessing the impact of brands’ social network content quality on brand awareness and purchase intention. Journal of Retailing and Consumer Services, 53, 101966
Daugherty, T., Eastin, M. S., & Bright, L. (2008). Exploring consumer motivations for creating user-generated content. Journal of Interactive Advertising, 8(2), 16–25. doi:10.1080/15252019.2008.10722139
Dholakia, U. M., Blazevic, V., Wiertz, C., & Algesheimer, R. (2009). Communal service delivery: How customers benefit from participation in firm-hosted virtual P3 communities. Journal of Service Research, 12(2), 208-226.
Eastman, J. K., Iyer, R., & Randall, C. (2009). Understanding internet shoppers: an exploratory study. Marketing Management Journal, 19(2), 104-117.
Eroglu, S. A., Machleit, K. A., & Davis, L. M. (2003). Empirical testing of a model of online store atmospherics and shopper responses. Psychology and Marketing, 20(2), 139–150. doi:10.1002/mar.10064
Facebook for Business (2017). Facebook, Instagram and the changing world of fashion shopping. Disponível em: https://www.facebook.com/business/news/insights/facebook-instagram-and-the-changing-world-of-fashion-shopping.
Fang, J., Zhao, Z., Wen, C., & Wang, R. (2017). Design and performance attributes driving mobile travel application engagement. International Journal of Information Management, 37(4), 269–283. doi:10.1016/j.ijinfomgt.2017.03.003
Fornell, C. R. & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(3), 375-381.
Gironda, J. T., & Korgaonkar, P. K. (2014). Understanding consumers’ social networking site usage. Journal of Marketing Management, 30(5-6), 571–605. doi:10.1080/0267257x.2013.851106
Groeger, L., Moroko, L., & Hollebeek, L. D. (2016). Capturing value from non-paying consumers’ engagement behaviours: Field evidence and development of a theoretical model. Journal of Strategic Marketing, 24(3-4), 190–209. do i:10.1080/0965254x.2015.1095223
Gruner, R., Homburg, C. & Lukas, B. (2014). Firm-hosted online brand communities and new product success. Journal of the Academy of Marketing Science, 42(1), 29-48.
Gummerus, J., Liljander, V., Weman, E., & Pihlström, M. (2012). Customer engagement in a Facebook brand community. Management Research Review, 35(9), 857–877. doi:10.1108/01409171211256578
Hair, J., Hult, G., Ringle, C., & Sarstedt, M. (2016), A Primer on Partial Least Squares Structural Equation Modeling. Los Angeles, CA: Sage Publications.
Hamilton, M., Kaltcheva, V., & Rohm, A. (2016), Social media and value creation: The role of interaction satisfaction and interaction immersion. Journal of Interactive Marketing, 36, 121-133.
Ha, Y. & Im, H. (2012). Role of web site design quality in satisfaction and word of mouth generation. Journal of Service Management, 23(1), 79–96.
Ho, C. W., & Wang, Y. B. (2015). Re-purchase intentions and virtual customer relationships on social media brand community. Human-centric computing and information sciences, 5(1), 18.
Hollebeek, L., Srivastava, R. & Chen, T. (2016). S-D logic– informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM. Journal of the Academy of Marketing Science, 47, 161–185.
Hudson, S., Huang, L., Roth, M. S., & Madden, T. J. (2016). The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. International Journal of Research in Marketing, 33(1), 27–41. doi:10.1016/j.ijresmar.2015.06.004
Hu, L. T., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural equation modeling: a multidisciplinary journal, 6(1), 1-55.
Internet world stats (2017), Internet Usage in Asia. Disponível em: https://www.internetworldstats.com/stats3.htm
Islam, J. U., & Rahman, Z. (2017). The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm. Telematics and Informatics, 34(4), 96-109.
Jaakkola, E., & Alexander, M. (2014), The role of customer engagement behavior in value co-creation. Journal of Service Research, 17(3), 247-261.
Jahn, B., & Kunz, W. (2012). How to transform consumers into fans of your Brand. Journal of Service Management, 23(3), 344-361.
Jiang, Z., Chan, J., Tan, B. C., & Chua, W. S. (2010). Effects of interactivity on website involvement and purchase intention. Journal of the Association for Information Systems, 11(1), 34-46.
Kao, T., Yang, M., Wu, J. & Cheng, Y. (2016), Co-creating value with consumers through social media. Journal of Services Marketing, 30(2), 141-151.
Kim, A. J., & Johnson, K. K. P. (2016). Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook. Computers in Human Behavior, 58, 98–108. doi:10.1016/j.chb.2015.12.047
Kim, C., Galliers, R. D., Shin, N., Ryoo, J. H., & Kim, J. (2012). Factors influencing internet shopping value and customer repurchase intention. Electronic Commerce Research and Applications, 11(4), 374-387.
Kim, K. H., Ko, E., Xu, B., & Han, Y. (2012). Increasing customer equity of luxury fashion brands through nurturing consumer attitude. Journal of Business Research, 65(10), 1495-1499.
Kohler, T., Fueller, J., Matzler, K., Stieger, D., & Füller, J. (2011). Co-creation in virtual worlds: The design of the user experience. MIS quarterly, 35(3), 773-788.
Koufaris, M. (2002). Applying the technology acceptance model and flow theory to online consumer behavior. Information Systems Research, 13(2), 205–223. doi:10.1287/isre.13.2.205.83
Kwak, K. T., Choi, S. K., & Lee, B. G. (2014). SNS flow, SNS self-disclosure and post hoc interpersonal relations change: Focused on Korean Facebook user. Computers in Human Behavior, 31, 294–304. doi:10.1016/j.chb.2013.10.046
Ladhari, R. (2007). The effect of consumption emotions on satisfaction and word-of-mouth communications. Psychology and Marketing, 24(12), 1085–1108. doi:10.1002/mar.20195
Lavrakas, P. J. (2008). Encyclopedia of survey research methods. Sage Publications.
Liu, M., & Xiao, Y. (2008). Reach on relationship between consumer satisfaction and web consumer shopping behavior. International Journal of Business Research, 8(5), 127-135.
Liu, W., Guo, F., Ye, G., & Liang, X. (2016). How homepage aesthetic design influences users’ satisfaction: Evidence from China. Displays, 42, 25-35.
Liu, Y., Li, H., & Hu, F. (2013). Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions. Decision Support Systems, 55(3), 829-837.
Lu, H. P., & Su, P. Y. J. (2009). Factors affecting purchase intention on mobile shopping web sites. Internet Research, 19(4), 442-458.
Mega Marketing (2018). Social Media Marketing in Pakistan. Disponível em: http://megamarketingnetwork.com/social-media-marketing-pakistan/
Mehrabian, A., & Russell, J. (1974). An Approach to Environmental Psychology. Cambridge, MA: MIT Press.
Muniz, A. M., & O’guinn, T. C. (2001). Brand community. Journal of consumer research, 27(4), 412-432.
Nambisan, S., & Baron, R. (2009). Virtual customer environments: testing a model of voluntary participation in value co-creation activities. Journal of Product Innovation Management, 26(4), 388-406.
Nambisan, S., & Nambisan, P. (2008). How to profit from a better ‘virtual customer environment’. MIT Sloan management review, 49(3), 53.
Napoleoncat (2019). Facebook users in Pakistan. Available at: https://napoleoncat.com/stats/facebook-users-in-pakistan/2019/03 (accessed 30 March 2020)
Nicolaou, A. I., & McKnight, D. H. (2006). Perceived information quality in data exchanges: Effects on risk, trust, and intention to use. Information Systems Research, 17(4), 332-351.
O’Cass, A., & Carlson, J. (2012). An empirical assessment of consumers’ evaluations of web site service quality: Conceptualizing and testing a formative model. Journal of Services Marketing, 26(6), 419-434.
O’Connell, Liam (2020). Market value of global apparel demand from 2005 to 2020. Disponível em: https://www.statista.com/statistics/821415/value-of-the-global-apparel-market/
Ouellette, C. (2020). Online Shopping Statistics You Need to Know in 2020. Disponível em: https://optinmonster.com/online-shopping-statistics/
Overby, J. W., & Lee, E. J. (2006). The effects of utilitarian and hedonic online shopping value on consumer preference and intentions. Journal of Business Research, 59(10-11), 1160-1166.
Park, J., Han, H., & Park, J. (2013). Psychological antecedents and risk on attitudes toward e-customization. Journal of Business Research, 66(12), 2552–2559.
Park, J., Stoel, L., & Lennon, S. J. (2008). Cognitive, affective and conative responses to visual simulation: The effects of rotation in online product presentation. Journal of Consumer Behaviour: An International Research Review, 7(1), 72-87
Pebrianti, W. (2016). Web attractiveness, hedonic shopping value and online buying decision. International Journal of Economics and Management, 10, 123-134.
Peng, C., & Kim, G. Y. (2014). Application of the stimuli-organism-response (S-O-R) framework to online shopping behaviour. Journal of Internet Commerce, 13(3/4), 159–176.
Ramaswamy, V. (2009). Leading the transformation to cocreation of value. Strategy & Leadership, 37(2), pp. 32-37.
Roberts, D., & Piller, F. (2016). Finding the right role for social media in innovation. MIT Sloan Management Review, 57(3), 41.
Roy, A. (2018). 7 Tips to Market Your Brand Using Customer Reviews. Disponível em: https://www.jeffbullas.com/author/ankit-roy/
Roy, S. K., Balaji, M. S., Soutar, G., Lassar, W. M., & Roy, R. (2018). Customer engagement behavior in individualistic and collectivistic markets. Journal of Business Research, 8(6), 281–290.
Shi, S., Chen, Y., & Chow, W. S. (2016). Key values driving continued interaction on brand pages in social media: An examination across genders. Computers in Human Behavior, 6(2), 578–589.
Sorce, P., Perotti, V., & Widrick, S. (2005). Attitude and age differences in online buying. International Journal of Retail & Distribution Management, 33(2), 122-132.
Sproutsocial (2020). Social media demographics to inform your brand’s strategy in 2020. Disponível em: https://sproutsocial.com/insights/new-social-media-demographics/#FB-demos
Statista (2020). Global digital population as of January 2020. Disponível em: https://www.statista.com/statistics/617136/digital-population-worldwide/
Stewart, D. W., & Pavlou, P. A. (2002). From consumer response to active consumer: Measuring the effectiveness of interactive media. Journal of the Academy of Marketing Science, 30(4), 376–396. doi:10.1177/009207002236912
Thongmak, M. (2015, June). Engaging Facebook users in brand pages: Different posts of marketing-mix information. International Conference on Business Information Systems, Springer, Cham, 208.
Tsao, W. C., Hsieh, M. T., & Lin, T. M. (2016). Intensifying online loyalty! The power of website quality and the perceived value of consumer/seller relationship. Industrial Management & Data Systems, 116(9), 1987-2010.
Tuten, T. L. (2008). Advertising 2.0: Social media marketing in a web 2.0 world: Social media marketing in a web 2.0 world. Disponível em: https://publisher.abc-clio.com/9780313352973
Ukpabi, D. C., Karjaluoto, H., Olaleye, S., & Mogaji, E. (January 08–10, 2020). Customer value framework and recommendation intention: The moderating role of customer characteristics in an online travel community. Proceedings of the Information and Communication Technologies in Tourism United Kingdom, Great Britain.
Uncles, M., & Ngo, L. (2017). Introduction to the special issue: Harnessing the power of Brand and co-created innovation. Journal of Brand Management, 24(4), 307-309.
Van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., … Verhoef, P. C. (2010). Customer engagement behavior: Theoretical foundations and research directions. Journal of Service Research, 13(3), 253–266. doi:10.1177/1094670510375599
Verhagen, T., Swen, E., Feldberg, F., & Merikivi, J. (2015). Benefitting from virtual customer environments: An empirical study of customer engagement. Computers in Human Behavior, 4(8), 340–357. doi:10.1016/j.chb.2015.01.061
Verhagen, T., & van Dolen, W. (2011). The influence of online store beliefs on consumer online impulse buying: A model and empirical application. Information & Management, 48(8), 320-327.
Verleye, K., Gemmel, P., & Rangarajan, D. (2014). Managing engagement behaviors in a network of customers and stakeholders: Evidence from the nursing home sector. Journal of Service Research, 17(1), 68-84.
Vries, N. J., & Carlson, J. (2014). Examining the drivers and brand performance implications of customer engagement with brands in the social media environment. Journal of Brand Management, 21(6), 495-515.
We are social (2020). Digital 2020 Global Overview Report. Disponível em: https://wearesocial.com/blog/2020/01/digital-2020-3-8-billion-people-use-social-media
Yeh, Y. -H., & Choi, S. M. (2011). MINI-lovers, maxi-mouths: An investigation of antecedents to eWOM intention among brand community members. Journal of Marketing Communications, 17(3), 145–162. doi:10.1080/13527260903351119
Zaglia, M. E. (2013). Brand communities embedded in social networks. Journal of Business Research, 66(2), 216–223. doi:10.1016/j.jbusres.2012.07.015
Zhang, H., Lu, Y., Gupta, S., & Zhao, L. (2014). What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences. Information & Management, 51(8), 1017-1030.
Zhang, H., Lu, Y., Wang, B., & Wu, S. (2015). The impacts of technological environments and co-creation experiences on customer participation. Information & Management, 52(4), 468–482. doi:10.1016/j.im.2015.01.008
Zhang, K. Z. K., & Benyoucef, M. (2016). Consumer behavior in social commerce: A literature review. Decision Support Systems, 8(6), 95–108. doi:10.1016/j.dss.2016.04.001
Zhang, W., & Watts, S. A. (2008). Capitalizing on content: Information adoption in two online communities. Journal of the Association for Information Systems, 9(2), 73.
Zhu, D. H., Chang, Y. P., & Luo, J. J. (2016). Understanding the influence of C2C communication on purchase decision in online communities from a perspective of information adoption model. Telematics and Informatics, 33(1), 8-16.