67329

Pablo Ledesma-Chaves
Jorge Arenas-Gaitan

Revista Brasileira de Gestão de Negócios

Objetivo – Determinar o papel mediador das capacidades dinâmicas de inovação sobre o desempenho, na estratégia de internacionalização das empresas em períodos de crise econômica. Referencial teórico – Baseamo-nos na teoria das capacidades dinâmicas como resposta ao ambiente produzido por uma crise econômica. Dois modelos de empresas foram analisados de acordo com sua estratégia de internacionalização: empresas nascidas globais, as chamadas born globals, e empresas de internacionalização gradual. Metodologia – Propomos duas hipóteses que são testadas em uma amostra de 145 empresas exportadoras espanholas. Utilizamos um modelo de equações estruturais (SEM)-mínimos quadrados parciais (PLS) e PLS com análise multigrupo (PLS-MGA) para comparar os resultados entre empresas born global e de internacionalização gradual. Resultados – Em primeiro lugar, a capacidade de inovação é necessária para entrar em novos mercados e proporcionar melhorias no desempenho das exportações. Em segundo lugar, existem diferenças significativas entre as empresas born global e as empresas de internacionalização gradual. Implicações práticas e sociais da pesquisa – A análise traz contribuições gerenciais para a melhoria do uso de habilidades e recursos nas empresas em períodos de profunda variação do ambiente, indicando para os gestores a importância de avançar a cultura e o processo de criação de capacidades dinâmicas. Contribuições – O estudo traz contribuições sobre o papel da capacidade dinâmica de inovação como potencializadora de resultados internacionais em períodos de crise econômica. Sua contribuição também inclui uma nova forma de capturar o caráter dinâmico da capacidade de inovação.

LEDESMA-CHAVES, P.; ARENAS-GAITAN, J. Capacidades dinâmicas de inovação e seu impacto no desempenho das exportações em tempos de crise econômica. Revista Brasileira de Gestão de Negócios, v. 24, n. 2, p. 351-365, 2022.

Ledesma-chaves, P., & Arenas-gaitan, J. (2022). Capacidades dinâmicas de inovação e seu impacto no desempenho das exportações em tempos de crise econômica. Revista Brasileira de Gestão de Negócios, 24(2), 351-365.

https://doi.org/10.7819/rbgn.v24i2.4172

https://www.spell.org.br/documentos/ver/67329/capacidades-dinamicas-de-inovacao-e-seu-impacto-no-desempenho-das-exportacoes-em-tempos-de-crise-economica/i/en

Artigo

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