67328

Fabricio Stocker
Keysa Manuela Cunha de Mascena
Gustavo Abib
Hélio Arthur Reis Irigaray

Revista Brasileira de Gestão de Negócios

Objetivo – O objetivo deste artigo é propor um modelo integrador de análise de risco e de fatores que influenciam a propensão e a velocidade do processo de internacionalização das empresas nascidas globais, as chamadas born globals. Referencial teórico – A pesquisa tem como base a literatura sobre negócios internacionais, com foco no risco da internacionalização. As variáveis e escalas utilizadas para a construção do modelo são provenientes da referida literatura, fundamentada em estudos recentes. Metodologia – O modelo foi testado por uma pesquisa realizada em uma amostra de 200 microcervejarias brasileiras e os dados foram analisados por meio da modelagem de equações estruturais. Os resultados indicam que a velocidade da internacionalização, que envolve o processo, a estratégia e as redes, tem forte relação com a percepção de risco. Em contrapartida, a propensão à internacionalização, que envolve as características do empreendedor, não está relacionada à avaliação de risco. Implicações práticas e sociais da pesquisa – Este estudo complementa e enriquece a pesquisa sobre percepção de risco no campo do empreendedorismo internacional e contribui para a literatura sobre mercados emergentes, discutindo as características do empreendedorismo e das pequenas empresas nesse contexto. Contribuições – Este estudo busca aprimorar o conhecimento propondo um modelo estrutural e testando empiricamente os construtos da propensão e velocidade de internacionalização e o impacto da avaliação e percepção de risco nas born globals.

born global, internacionalização, mercados emergentes, Percepção de risco

STOCKER, F.; MASCENA, K. M. C.; ABIB, G.; IRIGARAY, H. A. R. Percepção de risco e internacionalização de empresas born global em mercados emergentes. Revista Brasileira de Gestão de Negócios, v. 24, n. 2, p. 332-350, 2022.

Stocker, F., Mascena, K. M. C., Abib, G., & Irigaray, H. A. R. (2022). Percepção de risco e internacionalização de empresas born global em mercados emergentes. Revista Brasileira de Gestão de Negócios, 24(2), 332-350.

https://doi.org/%2010.7819/rbgn.v24i2.4171

https://www.spell.org.br/documentos/ver/67328/-percepcao-de-risco-e-internacionalizacao-de-empresas-born-global-em-mercados-emergentes/i/pt-br

Artigo

Português

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