49757

Germano Glufke Reis
Maria Tereza Leme Fleury
Afonso Fleury
Felipe Zambaldi

Revista de Administração da UFSM

Apesar da importância do desenvolvimento de uma mentalidade global (MG), para que as empresas possam explorar oportunidades globais, a literatura existente sobre MG, em sua maioria, investiga as multinacionais de países desenvolvidos; menor ênfase tem sido dada às multinacionais de países emergentes, embora estas apresentem características e padrões de internacionalização únicos. Além disso, os estudos acerca dos impactos da MG sobre a internacionalização têm se baseado, em sua maioria, no pressuposto de homogeneidade, em vez de diferenciação da MG entre as multinacionais do mesmo país. Este estudo aborda esse tema, explorando a diversidade de configurações da MG entre multinacionais brasileiras. Para isso, uma escala multidimensional de MG foi validada, por meio de préteste e análise fatorial confirmatória com estimadores bayesianos; a seguir, foi realizada uma análise hierárquica de clusters, posteriormente otimizada com o algoritmo K-médias. Como resultado, uma taxonomia de MG foi identificada, englobando: multinacionais com mentalidade global total, empresas com habilidades interculturais, multinacionais orientadas para mercados internacionais e multinacionais focadas no mercado doméstico. Para ilustrar a taxonomia identificada, quatro estudos de caso envolvendo grandes multinacionais brasileiras são explorados. As configurações identificadas apontam para a necessidade de se estudar a MG das empresas em conjunto com fatores institucionais e econômicos para explicar as especificidades da internacionalização de multinacionais emergentes, bem como as diferenciações entre empresas de um mesmo país emergente.

Internacionalização, Mentalidade global, Multinacionais emergentes, Taxonomia

REIS, G. G.; FLEURY, M. T. L.; FLEURY, A.; ZAMBALDI, F. Assessing Emerging Multinationals’ 'Global Mindedness' Profiles . Revista de Administração da UFSM, v. 11, n. 1, p. 172-194, 2018.

Reis, G. G., Fleury, M. T. L., Fleury, A., & Zambaldi, F. (2018). Assessing Emerging Multinationals’ 'Global Mindedness' Profiles . Revista de Administração da UFSM, 11(1), 172-194.

10.5902/19834659 18047

https://www.spell.org.br/documentos/ver/49757/analisando-os-perfis-de--mentalidade-global--de-multinacionais-e-mergentes/i/pt-br

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