Título Inglês:
Crowdsourced employer branding: an analysis from the platform glassdoor
Resumo:
Finalidade: O presente estudo tem como objetivo avaliar os aspectos de clima e cultura organizacional a partir das contribuições voluntárias publicadas na plataforma de Crowdsourced Employer Branding Glassdoor. Desenho/metodologia: Metodologicamente trata-se de uma pesquisa aplicada, descritiva longitudinal retrospectiva, com uma abordagem quantitativa e qualitativa dos dados, cuja coleta se deu por meio de procedimento técnico de levantamento com análise interpretativa das afirmações dos usuários do Glassdoor. A amostra foi composta por 5 empresas do setor tecnológico localizadas na cidade de Florianópolis-SC, que teve caráter prático, Constatações: O estudo investiga a cultura organizacional a partir das observações obtidas no Glassdoor, verificar a diferença de médias entre a Cultura e a Nota Geral das empresas observadas, a percepção de clima a partir das manifestações a favor ou contra as práticas da organização e relacionar a cultura e o clima organizacional da amostra estudada. Originalidade/valor: Teoricamente, o estudo aponta as possibilidades de avaliar o clima e cultura organizacional por meio de plataformas de Crowdsourced Employer Branding e que o fator “cultura” é determinante para a avaliação positiva ou negativa de uma empresa. Em relação às contribuições práticas, percebe-se que o estudo contribui com a decisão de candidatos frente as empresas para trabalhar. Além disso, traz a importância de as empresas desenvolverem uma boa cultura e manterem um bom clima organizacional. Tendo em vista que essas informações estão acessíveis para as pessoas na internet.
Resumo Inglês:
Purpose: The present study aims to evaluate the aspects of organizational climate and culture from the voluntary contributions published in the Crowdsourced Employer Branding Glassdoor. Design/methodology: Methodologically, this is an applied, descriptive longitudinal retrospective research, with a quantitative and qualitative approach to data, whose collection took place by means of a technical survey procedure with interpretative analysis of Glassdoorusers' statements. The sample was composed of 5 companies from the technological sector located in the city of Florianópolis-SC. Findings: The study investigates the organizational culture from the observations obtained on Glassdoor, verify the difference in averages between Culture and General Note of the companies observed, the perception of climate from the manifestations in favor or against the practices of the organization and relate the culture and organizational climate of the sample studied. Originality/value: Theoretically, the study points out the possibilities of evaluating the organizational climate and culture through Crowdsourced Employer Branding platforms and that the "culture" factor is a determining factor for the positive or negative evaluation of a company. In relation to practical contributions, it can be seen that the study contributes to the decision of candidates about which companies to work for. In addition, it brings the importance of companies developing a good culture and maintaining a good organizational climate. Considering that this information is accessible to people on the internet.
Citação ABNT:
PENZ, D.; ALMEIDA, M. P.; AMORIM, B. C.; CEMBRANEL, P.; ROLT, C. R. Crowdsourced employer branding: uma análise a partir da plataforma glassdoor. Revista de Administração da UFSM, v. 16, n. 1, p. 173-198, 2023.
Citação APA:
Penz, D., Almeida, M. P., Amorim, B. C., Cembranel, P., & Rolt, C. R. (2023). Crowdsourced employer branding: uma análise a partir da plataforma glassdoor. Revista de Administração da UFSM, 16(1), 173-198.
Link Permanente:
https://www.spell.org.br/documentos/ver/71063/crowdsourced-employer-branding--uma-analise-a-partir-da-plataforma-glassdoor/i/pt-br
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