7446

Tércio William Pereira Rocha
Solon Bevilacqua

Revista de Administração da UFSM

This is a descriptive and exploratory study which aimed at identifying preliminarily the level of technology readiness in Catalan-GO, from a sample of 368 individuals. The study used the Technology Readiness Index (TRI) technique, proposed by Parasuraman and Colby (2002). After analysis completion, it was found that, although the structure of TRI had been different from the original study, it was possible to verify the measure applicability in the context of the city, to draw the profile of the sample investigated, as well as to identify its technology readiness level, which had presented characteristics of “Pioneer” consumers, besides to raise general aspects for the realization of future causal or conclusive research.

Consumer behavior, Technology readiness, Technology Readiness Index TRI

ROCHA, T. W. P.; BEVILACQUA, S. Prontidão à tecnologia: um estudo sobre a aplicação da Technology Readiness Index (TRI) na cidade de Catalão, GO. Revista de Administração da UFSM, v. 4, n. 3, art. 2, p. 352-363, 2011.

Rocha, T. W. P., & Bevilacqua, S. (2011). Prontidão à tecnologia: um estudo sobre a aplicação da Technology Readiness Index (TRI) na cidade de Catalão, GO. Revista de Administração da UFSM, 4(3), 352-363.

https://www.spell.org.br/documentos/ver/7446/the-technology-readiness--a-study-on-the-implementation-of-the-technology-readiness-index--tri--in-the-catalao-city--go/i/en

Artigo

Português

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