65298

Ivanete Schneider Hahn
Julia Bianchi
Juciele Marta Baldissarelli
Anderson Antônio Mattos Martins

Revista de Administração da UFSM

Objetivo: o estudo se debruçou na identificação da relação entre as motivações psicológicas e da imagem do destino na escolha do destino turístico do segmento LGBT+. Design/ Metodologia/ Abordagem: A pesquisa foi operacionalizada por meio de uma survey com um total de 239 respondentes. sendo destes. 89 autodefinidos LGBT+. Para a análise de dados foram utilizadas análises estatísticas univariadas e bivariadas. Resultados: (1) ambos os públicos valorizam o lazer como principal motivação psicológica para a escolha do destino turístico; (2) as infraestruturas e o ambiente socioeconômico e a imagem afetiva são as dimensões mais importantes da imagem do destino; (3) as motivações psicológicas aumentam a avaliação da imagem de destino de turistas autodefinidos LGBT +; (4) não houve diferença significativa entre a escolha do destino turístico entre heterossexuais e o público LGBT +. Originalidade: estudos anteriores focam em análises de consumo de destinos turísticos de LGBT+, mas não a compreensão das principais motivações psicológicas e sua associação com a imagem do destino, tampouco, verificam se de fato há diferenças entre o público LGBT+ e heterossexuais. Este estudo respondeu esta lacuna.

Diversidade, Motivações para viagem, Países emergentes, Turismo

HAHN, I. S.; BIANCHI, J.; BALDISSARELLI, J. M.; MARTINS, A. A. M. LGBT+ tourists’ destination choice: relationship between psychological motivations and destination image. Revista de Administração da UFSM, v. 14, n. Ed. Esp., p. 1086-1100, 2021.

Hahn, I. S., Bianchi, J., Baldissarelli, J. M., & Martins, A. A. M. (2021). LGBT+ tourists’ destination choice: relationship between psychological motivations and destination image. Revista de Administração da UFSM, 14(Ed. Esp.), 1086-1100.

10.5902/1983465965024

https://www.spell.org.br/documentos/ver/65298/escolha-do-destino-turistico-do-segmento-lgbt---relacao-entre-as-motivacoes-psicologicas-e-a-imagem-do-destino-/i/pt-br

Artigo

Inglês

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