71480

Roberta Feitosa de Lucena Cavalcante
José Milton de Sousa Filho

Organizações & Sociedade

Esta pesquisa objetivou analisar a influência dos antecedentes do comportamento dos empreendedores socioambientais (ES) por meio da história de vida. Para isso, foram utilizadas as dimensões da Teoria do Comportamento Planejado (TCP), as quais abrangem atitudes pessoais, normas subjetivas e controle comportamental percebido, além de intenção comportamental. Para tal propositura, foi realizada uma pesquisa qualitativa básica, descritiva-exploratória, classificando se como estudo de campo. Para a coleta de dados foram realizadas entrevistas semiestruturadas com trinta empreendedores socioambientais brasileiros, em forma de narrativas autobiográficas. Para analisar os dados, foram usadas as estratégias análise de conteúdo e o método abdutivo. Em ambas as etapas, adotou-se o software New NVivo. Dentre os resultados obtidos, permitiu-se apresentar um modelo teórico, mediante dimensões, que emergiram da TCP e da pesquisa de campo, caracterizando-se como predecessores, explicando-se como a história de vida, que age de forma transversal, influencia os antecedentes do comportamento dos empreendedores socioambientais. Este estudo permitiu o avanço das discussões e a mostra de novas perspectivas sobre o empreendedorismo socioambiental. Percebe-se que esta investigação deve contribuir para o preenchimento de uma lacuna teórica, apontada na literatura sobre a identificação de características e trajetórias dos empreendedores socioambientais, a partir das narrativas de história de vida, sobre o ponto de vista do empreendedor, enquanto pessoa, e não em um nível organizacional de instituições.

empreendedor socioambiental, motivação para empreender, reconhecimento de oportunidade, teoria do comportamento planejado

CAVALCANTE, R. F. L.; SOUSA FILHO, J. M. História de Vida de Empreendedores Socioambientais. Organizações & Sociedade, v. 30, n. 105, p. 270-307, 2023.

Cavalcante, R. F. L., & Sousa Filho, J. M. (2023). História de Vida de Empreendedores Socioambientais. Organizações & Sociedade, 30(105), 270-307.

10.1590/1984-92302023v30n0009PT

https://www.spell.org.br/documentos/ver/71480/historia-de-vida-de-empreendedores-socioambientais/i/pt-br

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