38101

Cristiano Oliveira Maciel
Paulo Otávio Mussi Augusto

Revista de Administração de Empresas

No presente artigo, tentou-se ir além das explicações tradicionais sobre as modas gerenciais que configuram a indústria do management. Para tanto, foi adotada uma perspectiva praxeológica ao examinar as bases de sustentação dessa indústria. Os dados foram coletados durante um período de sete meses via observação, pesquisa documental e entrevistas em uma organização do emergente setor dos sites de vendas de cupons de desconto. A análise do processo de construção social dos praticantes da estratégia em diferentes domínios hierárquicos revelou que a dinâmica ordinária no interior das organizações que dá sustentação à indústria do management ocorre por meio da articulação entre práxis centrais e periféricas da estratégia, discurso, trajetória social, e uma estratificação de três categorias de papéis organizacionais.

discurso, hierarquia, indústria do management, praticantes, Práxis

MACIEL, C. O.; AUGUSTO, P. O. M. Praticantes da estratégia e as bases praxeológicas da indústria do management. Revista de Administração de Empresas, v. 55, n. 6, p. 660-672, 2015.

Maciel, C. O., & Augusto, P. O. M. (2015). Praticantes da estratégia e as bases praxeológicas da indústria do management. Revista de Administração de Empresas, 55(6), 660-672.

http://dx.doi.org/10.1590/S0034-759020150605

https://www.spell.org.br/documentos/ver/38101/praticantes-da-estrategia-e-as-bases-praxeologicas-da-industria-do-management/i/pt-br

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