9907

Ana Graziele Lourenço Toledo
Rodrigo Bandeira de Mello

Revista de Administração Contemporânea

Este ensaio teórico analisa o papel dos custos de transação ao longo da cadeia de valor tal como concebida na visão porteriana, objetivando propor um aparato conceitual que combine as visões da firma como um conjunto de atividades ligadas por elos e como um nexo de transações e custos que ocasionem perda de valor. Utilizando-se do levantamento bibliográfico que apresenta os conceitos da vantagem competitiva de Porter e da economia dos custos de transação, elaborou-se um framework que contempla a criação de valor pela firma em três dimensões: valor criado pelas atividades, custo das atividades e custo dos elos; identificou-se também que o custo dos elos é moderado pela matriz institucional, estruturas de governança, economias de escala e escopo da firma; sendo que a incorporação destes constructos se constitui como a contribuição deste ensaio. Conclui-se que, apesar de divergentes em suas orientações para a lucratividade, a visão porteriana e a dos custos de transação apresentam potencial para integração, pois a análise da criação de valor na firma torna-se incompleta ao utilizar-se de somente uma das abordagens.

cadeia de valor, economia dos custos de transação, elos

TOLEDO, A. G. L.; MELLO, R. B. Criação de valor: incorporando elementos da economia dos custos de transação na Visão Porteriana. Revista de Administração Contemporânea, v. 17, n. 3, p. 285-303, 2013.

Toledo, A. G. L., & Mello, R. B. (2013). Criação de valor: incorporando elementos da economia dos custos de transação na Visão Porteriana. Revista de Administração Contemporânea, 17(3), 285-303.

https://www.spell.org.br/documentos/ver/9907/criacao-de-valor--incorporando-elementos-da-economia-dos-custos-de-transacao-na-visao-porteriana/i/pt-br

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